Search engine optimization or SEO is very important to get your website listed in search engines. Even if this is the first website you have built there are a few basic and easy steps that will help you with optimizing your website without being a pro.
The first thing to look at when you begin your SEO is the keywords. Keywords are words that are used to describe your website. For example, let’s say you have an herb shop. Then your potential keywords would be ‘shopping’, ‘online’, ‘herbs’, ‘herbal medicine’, the specific names of herbs, etc. It may be very hard to get top ranking for the keyword ‘herbs’ and ‘shopping’ but you may have better chance if you use specific names of herbs or specific search terms. If you notice, when you type in ‘herbs’ or ‘shopping’ in Google you will find several websites that rank very well and that have been given a very high page rank. You will have a very hard time competing with these large websites. However, if you search for more specific keywords such as ‘buy herbs online’ or ‘online shop for herbs’ you will find websites that have lower page rank and these you can probably beat.
Placing specific keywords in your Meta tag and description along with adding them to your front page will help you get noticed. The basic idea is to use these keywords in the content of your pages. You will hear all kinds of rumors about how you should stuff keywords into the content. But, the best way to do this is to use wordings that make sense to your readers while you add these important keywords. The best rule of thumb is that for every 100 words you should use your keywords once.
Now, let’s take a closer look at the HTML of your website. We will once again use the online herb shop as an example. The TITLE tag of your page should include the keywords you have chosen. ‘Online shop for chamomile, blessed thistle, rose hips, herbal medicine, herbs’, is a good example. The META TITLE can be the same as the page title. The META DESCRIPTION should use the above keywords plus any other specific search terms, herbs, or herbal medicine that you will be selling. The META KEYWORDS should include every keyword, using the main ones first. Using header tags (H1, H2, etc) in your content is also a big plus when the search engines come crawling. Within the header tags you should use your main keywords, and then write more details about the keywords right under the header tag. The use of bold print will also draw attention to your keywords and will help you build density.
These are just a few of the SEO techniques used by many webmasters all over the world to get their websites noticed and in top ranking positions in the search engines.